In which direction should the Cane's logo face when handing the customer their bag?

In which direction should the Cane's logo face when handing the customer their bag?

• A. Forward
• B. Backward
• C. Upward
• D. Sideways

Answer: (A)

Presenting the logo toward the customer as you hand over the bag ensures immediate brand visibility and a polished, professional impression. When the logo faces forward, the customer sees the Cane’s mark right away, which reinforces brand pride and consistency in service. Turning the logo away, upward, or sideways makes the branding less visible and can feel less customer-focused, so those directions don’t convey the same level of care. Therefore, the best practice is to have the logo facing forward toward the customer.

Presenting the logo toward the customer as you hand over the bag ensures immediate brand visibility and a polished, professional impression. When the logo faces forward, the customer sees the Cane’s mark right away, which reinforces brand pride and consistency in service. Turning the logo away, upward, or sideways makes the branding less visible and can feel less customer-focused, so those directions don’t convey the same level of care. Therefore, the best practice is to have the logo facing forward toward the customer.